Logo / Brand Identity Design

Our process of developing a brand identity or logo for a client usually begins with a brainstorming session to determine the message and personality of the client before starting the preliminary design process so we can best convey the company to the demographic. We typically then work up a "round" of design candidates, and let the client choose a couple from those. We then focus in on those designs, repeating the process (rounds) until we have crafted the best solution.